Generative AI is changing marketing in Nigeria, but adoption by small firms is uneven and shaped by cost, skills, and trust. Thus, this study set out to explain how micro and small businesses plan, produce, and manage AI-assisted marketing content, what motivates or hinders them, and how this...

Textile market clusters represent critical nodes where production, trade, and consumption intersect, yet their potential as sites of socio-technical transformation remains underexplored. This study examines how sustainable practices embedded within specific textile market centers in Ethiopia:...

Television programme opening credits are audiovisuals that shape impressions, establish programme identity, and stimulate audience anticipation. Limited attention is given to how audiences in West African countries perceive and prefer opening credits. This study investigated the anatomy of...