Current Issue
Vol. 2 No. 2 (2026): In Progress
Aims & Scope
Social Science Insights and Applications (SSIA) is a peer-reviewed, open-access journal dedicated to bridging the gap between theoretical social science research and real-world problem-solving. We publish high-impact studies that translate social science theories into actionable solutions for policymakers, educators, and practitioners.
ISSN: 2978-8439(Online)
Frequency: Quarterly (January,April,July,October)
Research Article
How Small Businesses in Nigeria Use Generative AI to Compete in Marketing Content 1-16
Uka Uka Nwagbara*
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Generative AI is changing marketing in Nigeria, but adoption by small firms is uneven and shaped by cost, skills, and trust. Thus, this study set out to explain how micro and small businesses plan, produce, and manage AI-assisted marketing content, what motivates or hinders them, and how this...
Research Article
Societal Transitions and Environmental Consciousness through Sustainable Textile Systems: Implications for Social Equity, Ecological Stability, Challenges, and Opportunities 17-39
Textile market clusters represent critical nodes where production, trade, and consumption intersect, yet their potential as sites of socio-technical transformation remains underexplored. This study examines how sustainable practices embedded within specific textile market centers in Ethiopia:...
Research Article
Anatomy of Television Programmes Opening Credits: Preference and Perceptions of Residents of West African Countries 40-61
Television programme opening credits are audiovisuals that shape impressions, establish programme identity, and stimulate audience anticipation. Limited attention is given to how audiences in West African countries perceive and prefer opening credits. This study investigated the anatomy of...