Behavioral Insights

• Understanding Nigerian Students’ Reactions to AI-Driven Health Advertising on Social Media 1-19

  Ekomobong Eno Sunday*, Uka Uka Nwagbara (Author)

  
  

  This qualitative study examined how Nigerian university students make sense of AI-generated health advertising on Instagram and TikTok. Using purposive sampling, twelve students took part in online semi-structured interviews. Thematic analysis showed three consistent patterns. First, most...

• Trust and Emotional Authenticity in AI-Mediated Mental Health Support in Nigeria 34-51

  Uka Uka Nwagbara*, Williams Uduakubong Dennis (Author)

  
  

  The exponential growth of artificial intelligence (AI) offers new opportunities for mental health support, particularly in resource-limited settings like Nigeria, where less than 10% of the population accesses adequate care. This study investigates how Nigerians informally use general-purpose...

• Multilevel Correlates of Youth Delinquent Behaviors: An Exploratory Analysis of Socioeconomic Context, Psychological Traits, and Task-Based Neural Activation in the ABCD Study 52-75

  Shervin Assari*, Alexandra Donovan (Author)

  
  

  Background:Delinquent behaviors during early adolescence reflect complex interactions between individual traits, family context, neighborhood conditions, and neurobiological responses to emotional stimuli. Despite extensive research on each domain, few studies...