Behavioral Insights
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Research Article
Advertising Students' Attitudes Towards AI and Their Future in The Nigerian Advertising Industry 35-51
Artificial intelligence (AI) is transforming the global advertising industry, altering creative processes, job roles, and workforce structures. While AI-driven tools such as ChatGPT and DALL-E enhance efficiency and campaign personalisation, concerns about job displacement and the ethical...
Research Article
Multilevel Correlates of Youth Delinquent Behaviors: An Exploratory Analysis of Socioeconomic Context, Psychological Traits, and Task-Based Neural Activation in the ABCD Study 48-70
Shervin Assari*
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Alexandra Donovan
Background:Delinquent behaviors during early adolescence reflect complex interactions between individual traits, family context, neighborhood conditions, and neurobiological responses to emotional stimuli. Despite extensive research on each domain, few studies...
Research Article
Anatomy of Television Programmes Opening Credits: Preference and Perceptions of Residents of West African Countries 40-61
Television programme opening credits are audiovisuals that shape impressions, establish programme identity, and stimulate audience anticipation. Limited attention is given to how audiences in West African countries perceive and prefer opening credits. This study investigated the anatomy of...
Research Article
How Small Businesses in Nigeria Use Generative AI to Compete in Marketing Content 1-16
Uka Uka Nwagbara*
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Generative AI is changing marketing in Nigeria, but adoption by small firms is uneven and shaped by cost, skills, and trust. Thus, this study set out to explain how micro and small businesses plan, produce, and manage AI-assisted marketing content, what motivates or hinders them, and how this...
Research Article
Societal Transitions and Environmental Consciousness through Sustainable Textile Systems: Implications for Social Equity, Ecological Stability, Challenges, and Opportunities 17-39
Textile market clusters represent critical nodes where production, trade, and consumption intersect, yet their potential as sites of socio-technical transformation remains underexplored. This study examines how sustainable practices embedded within specific textile market centers in Ethiopia:...
Research Article
Trust and Emotional Authenticity in AI-Mediated Mental Health Support in Nigeria 31-47
Uka Uka Nwagbara*
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The exponential growth of artificial intelligence (AI) offers new opportunities for mental health support, particularly in resource-limited settings like Nigeria, where less than 10% of the population accesses adequate care. This study investigates how Nigerians informally use general-purpose...
Research Article
Understanding Nigerian Students’ Reactions to AI-Driven Health Advertising on Social Media 1-19
Ekomobong Eno Sunday*
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This qualitative study examined how Nigerian university students make sense of AI-generated health advertising on Instagram and TikTok. Using purposive sampling, twelve students took part in online semi-structured interviews. Thematic analysis showed three consistent patterns. First, most...
Research Article
Unequal Neighborhood Economic Conditions and Safety for Black and White Families with Comparable Family Socioeconomic Position 65-77
Background: Family socioeconomic position (SEP) is often linked to neighborhood conditions, with higher SEP generally associated with more advantaged structural characteristics such as higher neighborhood income and lower poverty. Whether these associations extend similarly to...