Research Article
Understanding Nigerian Students’ Reactions to AI-Driven Health Advertising on Social Media 1-19
Ekomobong Eno Sunday*
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This qualitative study examined how Nigerian university students make sense of AI-generated health advertising on Instagram and TikTok. Using purposive sampling, twelve students took part in online semi-structured interviews. Thematic analysis showed three consistent patterns. First, most...
Research Article
Differential Associations Between Family Socioeconomic Position and Neighborhood Economic Conditions Versus Safety by Race in the United States 20-34
Shervin Assari*
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Hossein Zare
Background: Family socioeconomic position (SEP) is often linked to neighborhood conditions, with higher SEP generally associated with more advantaged structural characteristics such as higher neighborhood income and lower poverty. Whether these associations extend similarly to...
Research Article
Advertising Students' Attitudes Towards AI and Their Future in The Nigerian Advertising Industry 35-51
Artificial intelligence (AI) is transforming the global advertising industry, altering creative processes, job roles, and workforce structures. While AI-driven tools such as ChatGPT and DALL-E enhance efficiency and campaign personalisation, concerns about job displacement and the ethical...
Research Article
Mother Education and Father Presence: Minorities’ Diminished Returns 52-64
Background: Typically, higher maternal education aligns with higher paternal education and greater paternal presence, reinforcing family-level advantages that contribute to youth well-being. However, the theory of Minorities’ Diminished Returns (MDRs) posits that the...
Research Article
Unequal Neighborhood Economic Conditions and Safety for Black and White Families with Comparable Family Socioeconomic Position 65-77
Background: Family socioeconomic position (SEP) is often linked to neighborhood conditions, with higher SEP generally associated with more advantaged structural characteristics such as higher neighborhood income and lower poverty. Whether these associations extend similarly to...